MARKETING

After you have completed your grand opening promotion you must realize that for a coin laundry to continue to grow and be successful, marketing must become and integral part of your overall business plan. People always move into and out of areas and by continued marketing and promotion of your business, your community will always know where to go for their laundry needs. Marketing is also important in letting your customers know what services you have.

Many coin laundries offer:

• Drop-off-dry cleaning
• Drop-off laundry 
• Ironing
• Detergents
• Shoe repair
• Film developing
• Drapery cleaning

You need to get your name out into the community with a list of your services and specials promotions that you have from time to time. Believe it or not, a coin laundry is just one more retail business that needs the same type of promotions as any other retail business. Many coin laundry owners have a Wash Club where you give away one wash for every 10 purchased. There can be prizes and drawings, parties and other promotional devices that will keep the interest high with your customers so that they will always come back to take advantage of something new. The opportunities are endless. You should also find ways to have your customer base give you their names and addresses so that you can develop a mailing list. This is a very important device for "target marketing." Remember, the effort that you put into your business is going to equal what you get out of it. ADL has many marketing and promotional ideas that will help bring your business to its most profitable potential.