Marketing
After you have completed your grand opening promotion you need to understand that for a coin laundry or card laundry business to continue growing and be successful, marketing must become an integral part of your overall business plan. People always move into and out of areas and by continued marketing and promotions both inside and outside of your store, your community will always know where to go for all of their laundry needs. Marketing is also important for letting your customers know what services you provide. To keep customer interest high within your community you need to offer interesting promotions, or special pricing or maybe even allow your customers an opportunity to win prizes just for visiting and using your store.
Many coin laundries offer:
- Drop-off-dry cleaning
- Drop-off laundry
- Ironing
- Presses
- Detergents
- Shoe repair
- Drapery cleaning
- Pick-up and Drop-0ff service to homes and businesses
- Commercial laundry services to nursing homes, restaurants, caterers, beauty parlors, dentists, doctors, and any other business that requires laundry services on an ongoing basis.
You need to get your name out into the community with a list or menu of all your services including special promotions that you have from time to time. It is very important for you to understand that your coin laundry or card laundry is a retail business that needs the same type of promotions and advertising as any other retail business. Many coin laundry and card laundry owners have a Wash Club where you give away one wash for every 10 purchased. There can be prizes and drawings, parties and other promotional devices that will keep the interest high with your customers so that they will always come back to take advantage of something new. The opportunities are endless. You should also find ways to have your customer base give you their names and addresses so that you can develop a mailing list. This is a very important device for “target marketing.” Remember, the effort that you put into your business is going to equal what you get out of it. ADL Consulting Services, has many marketing and promotional ideas that will help bring your business to its most profitable potential.
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